Celebrate life with our Kesar Mangoes, the product
of our passion and our dreams.
Kesar is a mango cultivar that many consider one
of the best in terms of smell, color, sweetness, richness, and flavor.
Kesar Mango is also one of the most expensive
kinds of mango and is grown mainly in Gujarat, India.
The 'Gir Kesar' mango, also called Kesar, is a
mango cultivar grown in the foothills of Girnar in Gujarat, western India. The
mango is known for its bright saffron-colored pulp and was given the
geographical indication status in 2011.
Kesar mango was grown in 1931 by Junagadh Wazir
Sale Bhai in Vanthali. About 75 grafts were then planted in the foothills of
Girnar at the Junagadh Laal Dori farm. The mango is said to have been known as
"Kesar" since 1934 when the Nawab of Junagadh Muhammad Mahobbat Khan
III said, "This is Kesar," looking at the orange pulp of the fruit—Kesar
being Gujarati for saffron.
A mango plantation near Gir Sanctuary (Sasan Gir).
The Kesar mango is grown in an approximate area of 20,000 hectares in the
districts of Junagadh and Amreli in the Saurashtra region of Gujarat, with an
estimated annual production of two lakh tons. However, only the mango grown
around the Gir sanctuary area is officially known as "Gir Kesar Mango."
Kesar mango usually comes to the market in April-July
and should be harvested at the green mature stage, with cultivation beginning
around October after the monsoon season. Gir Kesar variety is among the most
expensive varieties of fruit,
Geographical indication: Gujarat Agro Industries
Corporation (GAIC) Ltd proposed the geographical indication (GI) registration
of Gir Kesar mango. After the Junagadh Agricultural University filed the
application in 2010, the fruit was granted the GI tag in 2011 by the
Geographical Indication Registry in Chennai, making the name "Gir
Kesar" exclusive to the mangoes grown in the region. It thus became the
first agricultural product from Gujarat and the second mango variety in India
(after Uttar Pradesh's Dasheri mango) to earn the GI tag.